Understanding Your Customer’s Value (Collectively and Individually)

Positive customer experiences are imperative for customer retention. It is also essential for increasing brand awareness and differentiating your position in the marketplace. But how does one accomplish this in today’s competitive market?

The answer is simple: added value.

What is Added Value?

The concept of added value is so simple. In spite of that fact, it seems to elude many business owners.

How about this…?