Small Business and the Marketing “Kits”

There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business.

Some of the kits and promotional pieces that often get mentioned include:

• Media kit
• Press kit
• Electronic press kit
• Brand or identity kit
• “One Sheet”

The following slid