Three Steps to Understanding Where Politics and Marketing Interact

Without fail, there is at least one daily news broadcast that leads to a finger-pointing outrage every day. And, it doesn’t matter where you live, which political party you endorse, or what you had for breakfast. Across the board, emotions are stuck in overdrive. Or, at least they are if you let them be there, eh?

Whether it’s organizations, families, or individuals, political trends can impact every level of society. But, it isn’t just the human condition or the behavioral respo

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