Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn't matter if it is in person or via the internet. If you are in a bad mood, that will permeate out to the group you are trying to reach. What is YOUR desired attitude or persona in the virtual world? Don't think that just because it is virtual that somehow you can hide behind some sort of virtual mask.

Contracts are essential for large companies. It is a part of the normal business protocol.  Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a certain person or certain people that are designated within the relevant department that sign the contracts.

There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business.

Some of the kits and promotional pieces that often get mentioned include:

• Media kit
• Press kit
• Electronic press kit
• Brand or identity kit
• “One Sheet”

The following slid