Positive customer experiences are imperative for customer retention. It is also essential for increasing brand awareness and differentiating your position in the marketplace. But how does one accomplish this in today’s competitive market?

The answer is simple: added value.

What is Added Value?

The concept of added value is s

When it comes to increasing traffic to your website, you have two choices:

• Pay-Per-Click (PPC) advertising; or
• Search Engine Optimization (SEO).

You don’t necessarily have to choose between the two. In some cases, it is a combination of the use of both strategies.

PPC types of advertising programs enable you

We have all heard the terms “online marketing,” “digital marketing,” “content marketing,” and the like. These terms are not new to us. They are a part of our online culture.

I still remember the tingle of excitement I felt when I first heard and acknowledged the phrase “internet marketing” and started to follow the teachings and training that Corey Rudl offered. Ever since that moment, it is like it is just a part of who I am.

However, that may not be the case fo

When it comes to business, performance bonds are very helpful. However, that doesn’t mean that everyone in business knows what they are. Do you know what performance bonds are and how they help business?

We have an advantage over those w

In a world of increasing technological advancements, many small businesses are integrating computer software into their daily tasks. One area in which businesses are turning to technology is appointment scheduling. Gone are the days of writing down appointments, phone calls, and reminders on a big desk calendar. Many businesses are now turning to the

Are you free to surf the internet as you please? If so, you’re luckier than those who cannot use the internet freely. Limitations, including those at school, work, and in certain countries, makes it so that the internet is a lot smaller for some people than it is for the rest of us.

Countrywide Censorship

Internet censorship is a reali

So many times, when it comes to the security of our homes, we think in terms of 1) hiring someone to do the job for us; 2) purchasing something that is recommended and then tearing open the box, setting aside the instructions and hoping we did it right; and 3) Googling the topic and piece-mealing the parts together, hoping that if the time comes, it will all just work the way it is supposed to work.

Fortu

Taking risks can be scary for any of us because we are unsure of the outcome. But that could be said about many things in life, couldn’t it? We are not only limited to the “taking risks” aspect when being unsure of an outcome.

That said, we prefer to take calculated steps; the type of steps we feel we can monitor and control. Even so, taki

Relatively speaking, social media marketing is still a new business strategy, especially when you put it into a historical timeline and realize what a short period of time it takes up on that timeline. While it is true that there is not a magic formula to attain success, having a strong social media presence can tap into potential customers’ interests and lead you down that path toward that success.