Three Steps to Understanding Where Politics and Marketing Interact
Without fail, there is at least one daily news broadcast that leads to a finger-pointing outrage every day. And, it doesn’t matter where you live, which political party you endorse, or what you had for breakfast. Across the board, emotions are stuck in overdrive. Or, at least they are if you let them be there, eh? Whether it’s organizations, families, or individuals, political trends can impact every level of society. |
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Understanding Your Customer’s Value (Collectively and Individually)
Positive customer experiences are imperative for customer retention. It is also essential for increasing brand awareness and differentiating your position in the marketplace. But how does one accomplish this in today’s competitive market? The answer is simple: added value. What is Added Value?The concept of added value is so simple. In spite of that fact, it seems to elude many business owners. How about this…? |
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