Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea! Then, you either talk yourself out of it (yes, because of overthinking) or a friend tells you that it will never work. Then, the next day, you get an email with someone launching your very same idea! And, you hear through the grapevine that they made a killing on it! That could have been you! |
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I got an email this morning that immediately caused me to want to unsubscribe. It is a paid subscription. The person making money off of me will no longer be making that money. Do you know what the sad part is? It didn’t (or doesn’t) have to be that way! And, this young woman could have continued to make money from my subscription... |
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Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn't matter if it is in person or via the internet. If you are in a bad mood, that will permeate out to the group you are trying to reach.
What is YOUR desired attitude or persona in the virtual world? Don't think that just because it is virtual that somehow you can hide behind some sort of virtual mask. |
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Please note: This article is the creative work of Deborah Anderson but the site has since removed her name. There are many aspects of motivation that could be analyzed and discussed, etc... But, that could result in boredom, especially if you are more interested in getting something done… as a content marketer. So, let’s keep it relevant but simple, ok? |
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It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected.
Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal and/or business lives. Nor are we likely to say “No” to getting more in return for the time and money that we do spend. |
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If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). |
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Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts.
In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a certain person or certain people that are designated within the relevant department that sign the contracts. |
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You have this Content Marketing thing down, right? Or, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan. There are several reasons why you want to incorporate video into your content marketing plan. One important reason to consider is the enhancement of your personal or corporate brand through video marketing. That said, we all know that video content marketing and video production do not just happen overnight. |
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Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn. This yawn is probably because the reader needs some sleep, but lost passion can also contribute to that yawn. When the marketer, whether it is you or another agency, loses the passion for what they are doing, the audience knows it! It is as evident as if you wrote it in a social media post, tweet, or the blog. It is almost as if you wrote it as |
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