It is not what you say, but how you say it. -Linda B D

I got an email this morning that immediately caused me to want to unsubscribe. It is a paid subscription. The person making money off of me will no longer be making that money.

Do you know what the sad part is? It didn’t (or doesn’t) have to be that way! And, this young woman could have continued to make money from my subscription...

You have this Content Marketing thing down, right? Or, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan.

There are several reasons why you want to incorporate video into your content marketing plan. One important reason to consider is the enhancement of your personal or corporate brand through video marketing.

That said, we all know that video content marketing and video production do not just happen overnight.  

Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn.

This yawn is probably because the reader needs some sleep, but lost passion can also contribute to that yawn.

When the marketer, whether it is you or another agency, loses the passion for what they are doing, the audience knows it! It is as evident as if you wrote it in a social media post, tweet, or the blog. It is almost as if you wrote it as