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How Important is *Trust* in Your Business as an Advisor or Consultant?

I am a big believer in respecting people and treating people with equality, and sometimes (especially in the marketing field) there is so much hype and teaching about how to persuade someone they need something that they do not need. It is refreshing to read about building trust instead of manipulating people’s emotions. And, that is what I did this week, while reading “Flawless Consulting” by Peter Block.

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